ROWAN BOULEVARD VISION
A - 1,700 car deck
B - Barnes & Noble Bookstore & Starbucks Café
C - 280 bed honors housing & honors college
D - 110 key Marriott Courtyard Hotel
E - 510 bed undergraduate housing
F - Office
G - 720 bed student housing & top floor 50 market rate apartments
H - 70 units market rate apartments and retail
I - 100 units of high end market rate apartments and retail
J - Community green (park)
*Completed as independent consultant for Sora Development.
When Glassboro’s robust main street and glassmaking economic engine sharply declined, Rowan University suddenly felt the weight of responsibility to help its community grow.
Working with Maryland developer, Sora Development, Tim Elliott guided the vision to connect “town and gown” – essentially uniting town hall and the University Campus via a project known as Rowan Boulevard.
In partnership with the town of Glassboro, 92 abandoned properties were purchased and combined into one 26-acre project known as Rowan Boulevard.
Tim selectively put the most magnetic tenants at the heart of the project to draw the greatest interest and spark growth: a Barnes & Nobel Collegiate Superstore featuring a Starbucks Café.
Through strategic phasing, what began with a vision in 2008 reached completion in 2018, transforming a shell of a downtown into an exciting hub with retail, restaurants, a hotel, student housing, continuing education, and an expansive greenspace park for the entire community to enjoy. The result? Enrollment at Rowan University skyrocketed from 8,500 in 2008 to over 21,000 today.