Five Emerging Markets for Hotel Investors
A new generation of hotel investment markets is on the rise as gateway cities get pricier.
Quality hospitality investment opportunities in major markets have been more difficult to come by in recent years. Manhattan, Southern California, Northern California, Chicago, Boston, and South Florida have all seen a decrease in hotel transactions since peaking around 2011 and 2012, according to Real Capital Analytics (RCA), a research firm.
High prices in first-tier cities are forcing many investors to consider other cities in search of better value, a trend that is likely to continue through 2020. These secondary or tertiary venues have now become increasingly attractive to investors who found themselves priced out of the traditional primary locations.